Having a branded uniform or branded workwear can significantly increase an employee's confidence within the workplace. The branding on a uniform makes the employee more visible, which in turn increases the security that they feel when in a store or even out and about on a job. Many studies have shown that employees feel more confident in their roles as well as within themselves as a result of having company branding on their uniform, as it helps to promote their position. An employee's confidence is extremely valuable to ensuring job satisfaction.
The uniform itself however has to fit well, feel comfortable and be practical for the job. Especially where roles are customer facing, a number of studies report the negative impact particularly amongst hospitality staff, where an ill-fitted and impractical uniform has had the reserve effect on confidence. Involving employees in the process, and the full audit HeathBrook do for their clients means staff feel involved and the practicalities of their role are incorporated into the uniform design.