Tips for enhancing company culture

If you want a happy and engaged workforce, building and maintaining a fantastic company culture is more important than you think. Company culture has a big influence on how employees feel at work, and can also play a key part in attracting top new talent. If you feel your company culture may need enhancing but you’re not sure where to begin, read our five top tips for creating a stand-out company culture.

What is company culture?

Company culture is your company’s personality, and although it can be shaped by the employees, it usually pre-exists or is set out by the founder. Various elements come together to create it, including the working environment, the company’s mission, values, and business goals. With enough thought and investment, culture can be a powerful motivator for staff; improving productivity and engagement, and lowering turnover.

Glassdoor, the workplace review company, conducted a conducted a survey in 2019 which found that over 77% of adults across four countries (the United States, UK, France, Germany) would consider a company’s culture before applying for a job. Incredibly, over half of the 5000 that were interviewed, also rated culture higher than salary when it comes to job satisfaction!

We now start to see how important company culture is, both in recruiting and uniting your team... Whether you feel your culture needs defining, reinventing, or a little improvement, read on for our top tips.

1. Make wellness matter

Wrist with FitBit fitness tracker on

Stressed out or unhealthy employees are less productive. You can make your team feel valued and empowered to look after their health by making wellness a priority. Offer resources, benefits, and opportunities at work to promote wellness. These could include discounted gym memberships, links to mental health resources, or healthy catered lunches.

2. Encourage employee interactions

Company culture, mixed team doing high fives, celebrating success

Promoting positive relationships and giving employees opportunities to get to know each other enhances the company culture and working environment. Give staff opportunities to socialise at work, like happy hours, company events, or team building games. Even simple considerations such as providing a social eating area for lunchtime, rather than people eating from their desks, can really encourage communications amongst departments and help build relationships.

If you're currently encouraging flexible working, or working from home, our blog on remote working and engagement may help to overcome the lack of physical socialising.

3. Listen to your staff

To build a successful company culture, you need to listen to the feelings and needs of the team. Seek suggestions and feedback about what is and isn’t going well, and implement changes based on this. Knowing that they’re being heard will boost employee morale and improve the company culture. There's plenty of innovative feedback apps and platforms you can use to collect suggestions, or get staff voting on the most popular changes to implement.

We've written a blog specifically on Employee Voice if you feel this is an area you could utilise further.

4. Hire the right people

Maintaining a fantastic company culture is just as important as building one. While small improvements and changes to a company culture are inevitable as a company grows, it's important to stay true to the core values and vision the founder(s) set on - it's what makes your company unique, after all!

As mentioned in this Forbes article, 'A company with a positive culture will attract the type of talent that is willing to make their next workplace a home, rather than just a stepping-stone.'

Keep this in mind during the recruitment process, and look for candidates who share the same values and are likely to fit in well with the existing company culture.

5. A culture of learning and improvement

Employee doing a course training on laptop

Giving employees the chance to continually improve themselves, by funding courses or training of their choice, is a great way to improve engagement and build a positive culture of learning.

Consider building a library of learning materials relevant to your company, or give them a wider scope of courses to reflect their personal interests... either way, new skills will be learnt and your workforce will keep improving! This is also likely to result in more loyalty to the business, and lower staff turnover.

So... where to start?

An amazing culture will always be evolving and progressing, alongside your employees and company growth. There's no pressure to 'get it right', as the company culture is established by your founders and unique to you. If you're looking improve your company culture and not sure where to start, why not pick one of the above points that resonates most with your values and aspirations for the company... and give it a go!